Having a successful eCommerce store is all about the software you choose. After all, your store will be the face of your brand and the main point of contact between you and your customers. If you pick something that’s too difficult to use or has a clunky interface, it could make all the difference between an eCommerce success story and an abject failure for your small business.
With literally hundreds of options out there, choosing the right platform for you can feel overwhelming. In this post, we’ve done all the hard work for you by reviewing the best eCommerce platforms available today. We’ll show you how to choose one (and which ones to avoid), plus some tips on what features to look for when selecting your next shopping cart software.
Forget about setting up an eCommerce store from scratch — today, there are plenty of hosted solutions that do most of the heavy lifting for you. All you have to do is select a design, add products, integrate payment gateways like PayPal and Stripe, and then market your store to attract customers.
Some platforms are more beginner-friendly than others, though, giving them an edge over their competition in terms of usability. The best platforms have no learning curve — anyone could.
Top 5 Best Ecommerce Platform For Small Business
The best eCommerce platforms for small businesses offer low, predictable costs, high levels of customization, and advanced features. These features can help you sell your products online with ease. We considered pricing, add-ons, templates, and other factors to narrow down our top five picks.
BigCommerce is the best e-commerce platform for small business owners. They have a free 15-day trial, so you can give it a try and see if it’s the right fit for you. If you’re just starting out, here are 10 reasons why BigCommerce is your best option:
1. No transaction fees on your orders.
2. Hundreds of beautiful themes to choose from.
3. Built-in reviews and rating system.
4. Built-in blogging engine (for search engine traffic).
5. Built-in social media sharing tools (to promote products).
6. Built-in email marketing software (to automate promotions).
7. Integrates with over 100 apps, including Google Shopping and Facebook Ads Manager (for advertising on Facebook).
8. Mobile responsive design that looks great on all devices, including smartphones and tablets.
9. Abandoned cart saver to recover lost sales opportunities automatically by sending emails with discount codes when someone leaves their shopping cart without buying anything.*
Shopify is an e-commerce platform and service provider that provides a complete system for setting up an online store, with features for every step of the process, from payment processing and shipping to marketing.
Shopify provides e-commerce solutions that help people set up, manage and scale their businesses. The company offers both a DIY site builder and hosted shopping cart, as well as integrated payment gateway and point-of-sale (POS) systems.
Shopify offers integration with 70+ payment gateways so you can accept payments from all over the world. You can also access your entire order history across all of your sales channels in one place, so you have the data you need at your fingertips when it’s time to analyze your sales and make business decisions.
Magento is the best e-commerce platform for small business owners who want to start business online. Magento is an open source e-commerce platform that provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. It uses MySQL/MariaDB relational database management system, PHP programming language and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data.
Magento was acquired by eBay in 2011 for $180 million. Today, it is one of the world’s most popular e-commerce platforms with more than 250,000 merchants using it to power their stores.*
Ecwid is a fully-hosted, cloud-based e-commerce solution, which means that the Ecwid team take care of all your software updates and maintenance for you.
Ecwid does not charge any transaction fees. They charge a monthly fee for using the platform, and this begins at $15/month for their paid plan that allows you to sell up to 10 products.
The setup process is simple, intuitive, and quick. You can have a store up and running in just a few minutes.
You can easily add Ecwid to your existing website or blog – they offer over 40 integrations with popular platforms such as WordPress, Facebook, Joomla!, Wix, Tumblr, Squarespace, Weebly and more!
Owning and running an e-commerce business is a challenge; there are a million moving pieces: warehouse and inventory management, shipping, accounting, customer support, and more. If you’re new to e-commerce or starting your first company, you want to focus on what matters most – growing your business.
WooCommerce is the best e-commerce platform for small business owners because it gives you complete control over both appearance and functionality. It’s not a hosted solution, so you have complete ownership over your store data. It’s also extremely flexible and versatile, allowing you to add unlimited products and users, as well as unlimited physical and downloadable products, all with no transaction fees.
Not only is WooCommerce free to use, but it offers thousands of extensions that can be purchased directly from the WooCommerce Marketplace.
There are many e-commerce platforms out there. The best one for you will depend on your budget and your needs. If DIY is your goal, then Shopify may be right for you, as it has a ton of tools and resources to help you build your own site. If you want to start an online store but don’t want to deal with the technical aspects of running a website, Big Cartel may be the solution for you, especially if you sell just a few products.
If you’re looking to start selling on social media, Foursixty is the way to go. It’s easy to use and allows users to create shoppable posts and galleries that can be linked from your site or Instagram.
If you’re looking for another option, Magento has a Community Edition that lets you download the software for free. This would be best for someone who already has experience with building websites or hiring web developers and designers, as it provides no templates or guides like Shopify does.